Kbb.com’s All-New Vehicle Classifieds Section
Kelley Blue Book recognizes that, now more than ever, it’s critical for the automotive industry to maximize inventory exposure to in-market car shoppers. In an effort to help the industry further reach millions of serious car buyers, we’re now displaying both new and used inventory listings on kbb.com’s all-new classifieds section – The Trusted MarketplaceSM.
 Unparalleled Shopping and Selling Experience
on the #1 Automotive Web Site¹
With 14 million visits to kbb.com® each month, we’re in a unique position to help the industry engage with highly qualified, in-market vehicle shoppers in The Trusted Marketplace.
How Car Shoppers Will Benefit
Millions of in-market car shoppers are able to research and shop for both new and used vehicles from within The Trusted Marketplace, making kbb.com a one-stop resource for trusted information and inventory listings.
How the Automotive Industry Will Benefit
By marketing new and used vehicles in The Trusted Marketplace, advertisers will reach more well-informed, ready-to-buy shoppers AND realize efficient sales at a fraction of the cost incurred with traditional, subscription-based classified listing models.
The Trusted Marketplace is where…
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...millions of car shoppers can confidently research and shop for their next vehicle – all on kbb.com.
The Trusted Marketplace helps consumers buy:
- The right vehicle
- At the right price
- From the right seller
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...the industry can efficiently maximize brand and inventory exposure to the local car-buying audience on kbb.com.
The Trusted Marketplace helps the automotive industry sell:
- The right vehicle
- At the right cost
- To the right buyer
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Not Your Traditional Classifieds Listings
The Trusted Marketplace offers a brand new level of shopping and selling experience not available anywhere else.
- INTEGRATED INVENTORY: We have fully integrated new and used inventory throughout kbb.com to give advertisers more opportunities to get their inventory in front of in-market car shoppers. Our inventory program provides a smooth consumer transition between our trusted vehicle research content and inventory listings, resulting in more lead opportunities.
- BEST MATCH: The Trusted Marketplace has a new search function for vehicle matching – Best Match, vehicle search results that most closely reflect a shopper’s search criteria. What does this mean? Matching the right vehicle to the right buyer will help increase lead generation on kbb.com and ultimately more vehicle sales.
- PREMIER EXPOSURE for Dealer Showcase customers: We’ve developed a brand new dealer product offering – Inventory Listings Package – to help our current Dealer Showcase customers receive special advantages within The Trusted Marketplace. The Inventory Listings Package is designed to help provide more inventory and dealership exposure, more ad units, more inventory placements, and more lead opportunities than ever before.
- PAY FOR PERFORMANCE: The Trusted Marketplace will soon make a move to a pay-for-performance model, allowing advertisers to better manage their marketing costs per vehicle. Advertisers can expect to receive inventory listings, merchandising and exposure for a low monthly flat fee and only pay for leads generated on kbb.com. Our pay-for-performance model will help the industry sell more vehicles and lower per-vehicle advertising costs.
- FREE LISTINGS for CDM customers: As a benefit of being a CDMdata or CDM Dealer Services customer, used inventory listings on kbb.com’s The Trusted Marketplace are FREE and provide special benefits, including unlimited used car listings on kbb.com, Kelley Blue Book® Suggested Retail Values and Digital Window Stickers with each listing, vehicle photos, unique merchandising icons, and much more.
 Millions of Reasons to Advertise New and Used Inventory
in The Trusted Marketplace
- kbb.com is the #1 automotive Web site [among new and used vehicle shoppers]1
- Nearly half of online vehicle shoppers visit kbb.com2
- kbb.com is the most visited automotive information Web site2
- 14 million visits to kbb.com each month3
- 36 million new car visits within the last year4
- 120 million used car visits within the last year4
- More than 50% of kbb.com NEW CAR SHOPPERS surveyed plan to buy within the next 3 months5
- More than 70% of kbb.com USED CAR SHOPPERS surveyed plan to buy within the next 3 months5
In the coming weeks, look for additional communications from Kelley Blue Book regarding how you can participate in The Trusted Marketplace and get your inventory in front of millions of car shoppers. To learn more about current advertising opportunities, click here.
1C.A. Walker Research Solutions, Inc. Most Visited Automotive Web Site According to the 2009 Summer Automotive Web Site Usefulness Study
2C.A. Walker Research Solutions, Inc. 2009 Summer Automotive Web Site Usefulness Study
3Kelley Blue Book 2009 Omniture Site Catalyst Report (average monthly visits Jan-Aug 2009)
4Kelley Blue Book 2008-2009 Omniture Site Catalyst Report
5Kelley Blue Book Market Intelligence, 2009 New and Used Car Pricing Report Survey
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