KELLEY BLUE BOOK HAS EXCITING NEWS FOR OUR DEALER SHOWCASE CUSTOMERS

Maximize Inventory and Dealership Exposure on kbb.com! Dealer Showcase Customers Will Receive Exclusive Opportunities Within kbb.com's New Classifieds Section.

Committed to helping you engage with serious car shoppers on kbb.com, our Inventory Listings Package will help drive millions of new and used car buyers to your inventory on kbb.com.

Now available to Dealer Showcase customers for the first time ever:

• NEW ways to showcase and merchandise new and used inventory listings on kbb.com
• NEW Dealer Showcase ad units on kbb.com
• NEW premium ad and inventory placements throughout kbb.com
• NEW Dealer Storefront page hosted on kbb.com - dedicated to your dealership
• NEW lead generating opportunities throughout kbb.com

All of this is offered through our brand new product, Inventory Listings Package.

At a fraction of the cost of traditional classifieds listings, Inventory Listings Package will help deliver more dealership exposure, more ad units, more placements, and more leads than ever before.

Sign up for the Inventory Listings Package and receive:

Showcase your new and used inventory in a whole new way. Call attention to your Showcase inventory listings by using the special Showcase treatment. In addition, your new car listings will include special “newly listed” and “price-lowered” merchandising treatment while your certified pre-owned vehicle listings will include special “certified pre-owned vehicle” merchandising treatment.

This is one of our top traffic generators to kbb.com’s New Car Inventory experience. Placed within kbb.com’s new car research section, the Inventory Spotlight ad will display your available inventory directly in front of serious car shoppers as they research that specific make and model. Use the same ad to create a path into your Dealer Storefront on kbb.com.

Our new Inline ad unit is designed specifically to increase your dealership exposure to in-market shoppers within the inventory search results page. This highly desired ad placement will help keep your brand in front of in-market shoppers and drive more consumers to your dealership when they are unable to find their vehicle of choice. This ad unit lets consumers know that your dealership can help find the car they’re looking for.

This is your very own dealership web portal hosted on kbb.com. Feature your inventory and storefront details, including dealership branding, custom messaging, photos, map to your dealership, contact information and other amenities. Dealer Storefront also includes a lead capture form to gather data from local car shoppers. This is your dealership branded within the #1 automotive Web site¹. Get in-market shoppers into your store by presenting your value proposition and contact information.

¹ C.A. Walker Research Solutions, Inc. Most Visited Automotive Web Site According to the 2008 Spring Automotive Web Site Usefulness Study

©2009 Kelley Blue Book Co., Inc. All rights reserved. Kelley Blue Book, kbb.com, and the Kelley Blue Book logo are registered trademarks of Kelley Blue Book Co., Inc.