Privacy Policy

Last Updated: 9/27/2006

This policy covers how Kelley Blue Book Co., Inc. (“KBB”) treats information which personally identifies you (personal information) that KBB receives and collects from The personal information we collect may include your name, address, phone number, or e-mail address. Once you provide KBB with personal information, you are not anonymous to us.

There may be links from the 800BLUEBOOK Web site to third party information and service providers who may collect personal information from you in order to provide you with information or services. KBB has no control over the privacy policy of any third party company, so please examine their privacy policy prior to submitting any personal information. This privacy policy only applies to the 800BLUEBOOK Web site.

Information Collection and Use


When you research KBB vehicle values or vehicle pricing information, KBB does not collect any personal information from you. KBB does, however, collect some non-specific visitor information, such as ZIP Codes and vehicle data used to produce vehicle pricing reports, analyze the usage of the KBB Web site, and customize online advertising and promotional offers.

KBB collects personal information when you: request information for products or services, contact us with questions or comments, and order products and/or services.

When you visit KBB pages, we may collect certain information about your visit from your browser, including the Internet Protocol (IP) address through which you access the Internet, the date and time you access the 800BLUEBOOK Web site, the pages that you access while at the 800BLUEBOOK Web site and the Internet address of the Web site from which you linked directly to the 800BLUEBOOK Web site. KBB aggregates non-specific visitor information for statistical purposes. This information is used to help improve the 800BLUEBOOK KBB Web site, analyze trends, and administer the site.

KBB uses your personal information for the following general purposes: to fulfill your requests for products and services, to contact you (if we have your permission), to customize the content and advertising you see, and to improve our services. KBB uses aggregate and non-personal information to conduct research and to provide reports for KBB business partners and customers.

Information Sharing and Disclosure

KBB does not rent, sell, or share personal information about you with other people or nonaffiliated companies except to provide products or services you’ve requested, when we have your permission, or under the following circumstances:

When you elect to receive information from products and or services from KBB’s valued partners, KBB may share your personal information only as you have elected.

Please be aware that when you provide personal information to KBB and authorize KBB to share the information with a third party, your personal information becomes the property of KBB and/or the third party. KBB and/or the third party may use your personal information to process your request and provide valuable services. KBB will only share your personal information with trusted third parties under a confidentiality agreement or similar arrangement that restricts the third party from sharing your personal information with others.

If you do not want your information to be used for marketing by KBB and/or a third party, do not “opt in” or agree to such use when you provide your personal information through the 800BLUEBOOK Web site.

Please note that whenever you opt in to receive future communications from a third party, your information will be subject to the third party’s privacy policy. If you later decide that you do not want that third party to use your information, you will need to contact the third party directly, as we have no control over how third parties use information. You should always review the privacy policy of any party that collects your information to determine how that entity will handle your information.

We respond to subpoenas, court orders, or legal process, or to establish or exercise our legal rights or defend against legal claims. We may also transfer personal information about you if KBB is acquired by or merged with another company.

800BLUEBOOK Web site content may link to other Web sites. These Web sites may collect personal information from their visitors that may or may not be used in conjunction with the 800BLUEBOOK Web site content. Prior to supplying any personal information to any third party company linking to the 800BLUEBOOK Web site, please read and understand their privacy policy.

KBB may utilize various third party service providers to track and analyze non-personally identifiable aggregate usage information from visitors in order to continuously improve the quality of the 800BLUEBOOK Web site. All data collected by third party service providers on behalf of KBB is owned and used only by KBB.


KBB may set and access KBB cookies on your computer. A cookie is a small text file that is placed on your hard drive by a Web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a Web server in the domain that issued the cookie to you. One of the primary purposes of cookies is to provide a convenience feature to save you time. For example, if you personalize a Web page, or navigate within a site, a cookie helps the site to recall your specific information (such as your ZIP Code) on subsequent visits. This simplifies the process of delivering relevant content, eases site navigation, and so on. When you return to the Web site, the information you previously provided can be retrieved, so you can easily use the site’s features that you customized.

KBB may permit other companies to set and access their cookies on your computer. Other companies’ use of their cookies is subject to their own privacy policies. Advertisers or other companies may have access to KBB’s cookies.

You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of this or other Web sites you visit.

Web Beacons

KBB uses Web beacons (also known as clear gif technology, or action tags) to access KBB cookies inside and outside our Web site and to collect data and allow other companies to collect data. Web beacons may be used to assist in delivering cookies on our site. This technology is a tool we may also use to compile aggregated statistics about the 800BLUEBOOK Web site usage, such as how many visitors clicked on key elements (such as links or graphics) on a page. We may share aggregated site statistics with other companies, and we may allow other companies to place their clear gifs or cookies on our site.

Protection of Children’s Personal Information

800BLUEBOOK Web site is a general audience site and does not knowingly collect any personal information from children.

Changes to this Privacy Policy

KBB may occasionally update this privacy policy. When we do, we will also revise the “last updated” date at the top of the privacy policy. If we make material changes to this privacy policy, we will place a prominent notice at the top of the privacy policy and you will also see the word “Updated” next to the Privacy Policy link on the front page of the KBB Web site. We encourage you to periodically review this privacy policy to stay informed about how we are helping to protect the personal information we collect. Your continued use of the service constitutes your agreement to this privacy policy and any updates.

Please direct any questions or comments regarding our privacy policy to

Your California Privacy Rights

For information on Your California Privacy Rights, see California Notice of Information-Sharing Disclosure