LeadDriver Trade-In

Capture more leads on your Web site. LeadDriver integrates trusted trade-in values into your dealer site. Your customers get instant Kelley Blue Book® Values. You get detailed customer information.


Ask the Experts

Here is what our customers tell us.

  • TIP #1 – Use KBB supplied buttons on your homepage

    Draw your website visitors into LeadDriver by placing links directly on your homepage and navigation.

  • TIP #2 – Advertise on kbb.com® and see your Website traffic increase

    One in every three people who purchase a vehicle visit kbb.com – more traffic to your website equals more leads.

  • TIP #3 – Customize LeadDriver to match your Website

    Match your site’s color scheme, choose what level of detail to capture, and get your point across with custom messaging.

  • TIP #4 – Contact your leads before they get cold

    Make sure you reach out to customers promptly and set realistic expectations for their trade-in.

  • TIP #5 – Use the information you get in the leads we send

    LeadDriver can also send you the customer’s new vehicle of interest – Tell them what you have on the lot when you call.

  • TIP #6 – Put LeadDriver on the showroom floor

    Use LeadDriver as an “ice-breaker” by letting customers get their trade-in information while visiting your showroom.

Nearly 7 out of 10 online car shoppers are more likely to buy from a dealership that offers Kelley Blue Book® Values on its site.