LeadDriver Trade-In

Capture more leads on your Web site. LeadDriver integrates trusted trade-in values into your dealer site. Your customers get instant Kelley Blue Book® Values. You get detailed customer information.

LeadDriver Trade-In

Capture More Leads on Your
Website with Integrated Kelley
Blue Book® Values


Online car shoppers depend on Kelley Blue Book Values to assist them in shopping for new and used vehicles. Including Kelley Blue Book® Trade-In Values on your dealership website helps reinforce trust among your site visitors through the Kelley Blue Book brand recognition.

LeadDriver is simple to set up and use, providing a seamless integration. This dealership lead-generating program provides the following:

  • Integrated Kelley Blue Book Trade-in Values on your website
  • Control the 2-way communication between you and the customer with the customizable lead form
  • Capture detailed customer contact information on every lead
  • Receive unlimited leads – no per lead charge
  • Provide your lead form in English or Spanish

Examples

click image to view example

Default Version

  • Default Colors
  • Trade-In Vehicle Optional Equipment Displayed
  • Selected Vehicle Condition with “Rate It” option
  • Required Lead Form with Default Required Fields
  • Selected New Vehicle by Make/Model or by Price/Category
  • Single Trade-in Value Based on Vehicle Condition
  • Appointment Scheduler 21 Days Out

Fast Version

  • Custom Colors/Messaging
  • Trade-In Vehicle Optional Equipment Hidden
  • Optional Lead Form via “Skip this Step”
  • Select New Vehicle by Price/Category
  • Trade-In Values Range
  • Appointment Scheduler 14 Days Out

Detailed Version

  • Custom Colors
  • Trade-In Vehicle Optional Equipment Displayed
  • Required to complete the Full Condition Quiz
  • Required Lead Form with Custom Required Fields
  • Select New Vehicle by Make/Model
  • Single Trade-In Value Based on Vehicle Condition
  • Appointment Scheduler 14 Days Out

Custom Version

  • Custom Colors/Instruction Text
  • Trade-In Vehicle Optional Equipment Hidden
  • Selected Vehicle Condition without “Rate It” option
  • Required Lead Form with Custom Required Fields
  • Select New Vehicle by Make/Model
  • Multiple Trade-In Value Based on Vehicle Condition
  • Appointment Scheduler 21 Days Out - Mondays & Tuesdays Excluded
LEARN MORE
Nearly 7 out of 10 online car shoppers are more likely to buy from a dealership that offers Kelley Blue Book® Values on its site.¹

¹Kelley Blue Book Market Intelligence, 2011 Online Shopper Study