CDMdata

Collect, distribute and manage your inventory online and on the lot with self-service marketing management solutions AutoOffice and DigitalLot® Solution.

CDMdata

Vehicle Inventory Marketing Tips and Best Practices

  • Tip #1 – Minimize & Simplify Vehicle Capture & Updating Time

    Capture vehicles in 5 minutes or less, use DMS Polling to update your inventory, and make any edits for all your retail Web sites in one solution.

  • Tip #2 – Minimize Time to Market

    Get your vehicles online before they’re reconditioned and front-line ready.

  • Tip #3 – Maximize Distribution

    Post your inventory and vehicle photos to as many as 200 retail and wholesale Web sites including the #1 automotive Web site1 kbb.com.

  • Tip #4 – Maximize Content

    Enter and display detailed comments for each vehicle and leverage accurate vehicle data from Kelley Blue Book, Chrome, and Polk.

  • Tip #5 – Price Competitively

    Control and adjust your price based on competing online classifieds in your marketplace while using Kelley Blue Book® Values as a benchmark.

  • Tip #6 – Snap & Display the Right Quantity of High Quality Photos

    Easily capture several high resolution images of each vehicle to display with your online inventory listings.

  • Tip #7 – Leverage Trusted Trade-in Values to Capture More Leads

    Give your visitors Kelley Blue Book® Trade-In Values and capture their contact information on your Web site.

  • Tip #8 – Reinforce Consumer Trust With Branded Window Stickers

    Print and display Kelley Blue Book® Values and branding on your window stickers to reinforce trust among shoppers.

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“CDMdata has been at the core of this strategy for more than seven years. Their technology and support has enabled us to achieve success and provide award winning customer service.”
– David Pilcher
Executive Vice President
National Car Sales

1 Source: C.A. Walker Research Solutions, Inc. Most Visited Automotive Web Site According to the 2009 Summer Automotive Web Site Usefulness Study.