KELLEY BLUE BOOK ANNOUNCES NEW VALUE: CERTIFIED PRE-OWNED

IRVINE, Calif., November 20, 2009 - Kelley Blue Book, www.kbb.com^®, the leading provider of new- and used-vehicle values, announces the addition of a Certified Pre-Owned (CPO) Value to its top rated Web site for consumer automotive shopping information. The value will appear on kbb.com beginning in December 2009 to inform consumers of the benefits and value of a Certified Pre-Owned vehicle.

Kelley Blue Book determines a vehicle's CPO value by adding an appropriate CPO premium to the Blue Book^® Suggested Retail Value. The CPO premium is determined by processing recent CPO vehicle transactions through a statistical model and analyzing discrete CPO program costs to determine an appropriate premium. The company is adding this value to its stable of well-known and trusted values as a means to further inform consumers on the value and the premium cost associated with a certified vehicle.

All Kelley Blue Book Values are updated on a weekly basis using multivariate statistical models, including the newest, the Kelley Blue Book Certified Pre-Owned Value.

Certified Pre-Owned (CPO) Value Definition:
Kelley Blue Book Certified Pre-Owned Value is a suggested retail price that is representative of dealers’ asking prices for a used car covered by the automaker’s CPO program, and the starting point for negotiation between a consumer and a dealer. Certified Pre-Owned cars are screened and reconditioned according to the automaker’s CPO program specifications, and typically include warranty coverage that extends beyond any remaining factory warranty. Kelley Blue Book Certified Pre-Owned Value takes into account the dealers' profit, costs for advertising, sales commissions and other costs of doing business, plus any value associated with the CPO program. The final sale price may vary according to the vehicle's actual condition, popularity, type of warranty offered and local market conditions.

"Dealers have welcomed this new value as a way to help educate the consumer about the benefits and value of buying a CPO car," Johnson continued. "By making this information available it potentially makes the sale of a CPO car easier because a third-party independent source like Kelley Blue Book can verify the program details and the vehicle's value for a consumer even before visiting a dealership."

In early December, the Kelley Blue Book Certified Pre-Owned Value will be found along side of our existing used car values within the Used-Car pricing path on kbb.com.

Kelley Blue Book plans to integrate its CPO Value into many of its industry products and services sometime in 2010.

About Kelley Blue Book (www.kbb.com)
Since 1926, Kelley Blue Book, The Trusted Resource^®, has provided vehicle buyers and sellers with the new and used vehicle information they need to accomplish their goals with confidence. The company’s top-rated Web site, www.kbb.com, provides the most up-to-date pricing and values, including the New Car Blue Book^® Value, which reveals what people actually are paying for new cars. The company also reports vehicle pricing and values via products and services, including software products and the famous Blue Book^® Official Guide. According to the C.A. Walker Research Solutions, Inc. – 2008 Spring Automotive Web Site Usefulness Study, kbb.com is the most useful automotive information Web site among new and used vehicle shoppers, and half of online vehicle shoppers visit kbb.com.  Kbb.com is a leading provider of new car prices, car reviews and news, used car blue book values, auto classifieds and car dealer locations. No other medium reaches more in-market vehicle shoppers than kbb.com.

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