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Life Creates Car Shoppers.
We Help Create Car Buyers.
Life happens. From a job promotion to a new addition in the family, life events occur that leave millions of consumers in need of a new vehicle. For more than 80 years, Kelley Blue Book, The Trusted Resource®, has been there for millions of car shoppers. Consumers rely on Kelley Blue Book for new-car pricing, trade-in values, and related information essential to the purchase of a new vehicle. So when life creates car shoppers, Kelley Blue Book is there to help create car buyers.
Who We Are
Since 1926, Kelley Blue Book has been trusted by both consumers and the automotive industry, helping millions of in-market car shoppers make well-informed decisions about the buying and selling of vehicles. Every month, the company’s top-rated Web site, kbb.com®, provides the most up-to-date vehicle information, including Kelley Blue Book® Values for new- and used-vehicles, car reviews, videos, and consumer ratings. Kelley blue Book also creates opportunities for dealers, OEMs and other industry professionals to connect with in-market shoppers through a suite of innovative Internet marketing solutions and services.
The Kelley Blue Book Influence
- 12 million visits to kbb.com each month1
- Kbb.com is the #1 automotive Web site among new and used vehicle shoppers2
- Half of online vehicle shoppers visit kbb.com3
- Kbb.com is the most visited automotive information Web site3
- Kbb.com is the most useful automotive information Web site among new- and used-vehicle shoppers3
- Kbb.com generates more than 35 million pricing reports each month1
1 Kelley Blue Book 2008 Omniture SiteCatalyst
2 C.A. Walker Research Solutions, Inc. Most Visited Automotive Web Site According to the 2008 Spring Automotive Web Site Usefulness Study
3 C.A. Walker Research Solutions, Inc. – 2008 Spring Automotive Web Site Usefulness Study
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