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Kelley Blue Book® has earned a unique
place in America.
For eighty years, we've provided dealers with objective values on vehicles of every kind. Based on continuous market analysis, Kelley Blue Book provides regionally adjusted Wholesale Values that represent clean, fully reconditioned vehicles ready for resale and Blue Book® Retail Values that represent suggested dealer asking prices for used vehicles.
Dealers rely on our values to help appraise trade-ins, price new and used cars, arrange financing - and build credibility with customers, because they rely on Blue Book values, too.
Consumers have made kbb.com the most visited automotive information site on the Internet, viewing tens of millions of pricing reports on new and used cars every month. More than half of all new and used car buyers who use the internet visit kbb.com, and we send that traffic to auto dealers through Blue Book Classifieds and Dealer Advertising.
Today, Kelley Blue Book delivers information to dealers not only through the familiar Blue Book Publications, but through specialized dealer services and powerful management and sales software like KARPOWER OnlineSM. In turn, dealers provide Blue Book pricing information to customers - on their own websites via LeadDriver™, and on their lots through customized Blue Book® Window Stickers.
Today, our values cover everything from cars and trucks to vans, motorcycles, RVs, travel trailers, and more - even snowmobiles and personal watercraft. Kelley Blue Book - in all its many forms - is a powerful selling tool for auto dealers, and the only resource you need, because we provide the values everyone trusts, and the answer to the question everyone understands: "What's the Blue Book on that?"
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