About Kelley Blue Book

Life Creates Car Shoppers.
We Help Create Car Buyers.

Life happens. From a job promotion to a new addition in the family, life events occur that leave millions of consumers in need of a new vehicle. For more than 80 years, Kelley Blue Book, The Trusted Resource®, has been there for millions of car shoppers.

Consumers rely on Kelley Blue Book for new-car pricing, trade-in values, and related information essential to the purchase of a new vehicle. So when life creates car shoppers, Kelley Blue Book is there to help create car buyers.

Who We Are

Since 1926, Kelley Blue Book, The Trusted Resource®, has provided vehicle buyers and sellers with the new and used vehicle information they need to accomplish their goals with confidence.

The company’s top-rated Web site, www.kbb.com, provides the most up-to-date pricing and values, including the New Car Blue Book® Value, which reveals what people actually are paying for new cars. The company also reports vehicle pricing and values via products and services, including software products and the famous Blue Book® Official Guide. According to the C.A. Walker Research Solutions, Inc. - 2009 Spring Automotive Web Site Usefulness Study, kbb.com is the most useful automotive information Web site among new and used vehicle shoppers, and half of online vehicle shoppers visit kbb.com. Kelley Blue Book's kbb.com also is a W3 Gold Award winner, sanctioned by the International Academy of Visual Arts. kbb.com is a leading provider of new car prices, used car Blue Book Values, car reviews, new cars for sale, used cars for sale, and car dealer locations.

The Kelley Blue Book Influence

  • 15 million visits to kbb.com each month1
  • Kbb.com is the #1 automotive Web site among new and used vehicle shoppers2
  • Half of online vehicle shoppers visit kbb.com3
  • Kbb.com is the most visited automotive information Web site3
  • Kbb.com is the most useful automotive information Web site among new- and used-vehicle shoppers3
  • Kbb.com generates more than 35 million pricing reports each month1

1Kelley Blue Book 2009 Omniture SiteCatalyst
2C.A. Walker Research Solutions, Inc. Most Visited Automotive Web Site According to the 2009 Spring Automotive Web Site Usefulness Study
3C.A. Walker Research Solutions, Inc. – 2009 Spring Automotive Web Site Usefulness Study