Kelley Blue Book
Dealer Solutions

Automotive Marketing Solutions and Tools

Every month, millions of consumers visit® to shop for a new or used car, determine car values, and conduct research. Since 1926, Kelley Blue Book, The Trusted Resource®, has provided car buyers and sellers with the new and used vehicle information and car value data they need to complete their vehicle transactions with confidence.

How will help you connect with car shoppers? By advertising your brand on the #1 automotive website¹ and targeting local car shoppers at the right place and at the right time. We provide consumers with all the vehicle data information they need and the trusted trade-in values necessary in making their purchase decision.

Kelley Blue Book understands car shoppers and has developed a suite of innovative Internet marketing solutions and services that provide advertising, lead generation, inventory control and data syndication to dealers, OEMs and businesses to help them connect with in-market shoppers.


Dealer Marketing Solutions

Car dealer focused opportunities for advertising, lead generation, vehicle valuation, and inventory listings.

B to B Marketing Solutions

Automotive partner integration of Kelley Blue Book® Values.

OEM Marketing Solutions

Brand advertising, lead generation with trade-in values, and custom integration tools.

Blue Book Publications

Car value guides that you, your customers and the bank all agree on - Kelley Blue Book Values.

Introducing® Classifieds!

We partnered with to create a completely new and redesigned car shopping experience this Summer. Learn more here.

Kelley Blue Book Quick Valuessm

Quick Values is our self-service, Web-based application designed to deliver all Kelley Blue Book Industry Values for new- and used-vehicles. Simply define the vehicle by VIN or by Year, Make, Model for a printer-friendly valuation report. With weekly-updated, regionalized values you'll easily get the information you need to make informed, confident business decisions.

Learn more here or call 800-288-1755 for more information.


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¹C.A. Walker Research Solutions, Inc. 2009 Summer Automotive Website Usefulness Study